Privacy policy

Effective date: 27 October 2026

Last updated: 27 October 2026

1. Introduction

ElectroLatch (Pty) Ltd (“ElectroLatch”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable laws of South Africa.

This Privacy Policy explains how we collect, use, store, protect and share personal information you enquire about, buy or use our products, or interact with our Facebook, Instagram or other online advertisements (including lead forms), online enquiry forms, website, WhatsApp communications or other channels through which you contact us.

2. Responsible Party and Contact Details

ElectroLatch (Pty) Ltd is the responsible party for personal information processed for the purposes described in this policy.

Business address: Unit 15 IL Piacere Business Park
49 New Road
Midrand
Gauteng
1685

Privacy enquiries: admin@electrolatch.co.za

Information Officer: Denise

Website: www.electrolatch.co.za

3. Personal Information We Collect

Depending on how you deal with us, we may collect:

  • Your name and surname.
  • Your telephone number and WhatsApp contact details.
  • Your email address.
  • Product interests and details about your vehicle or application.
  • Information you voluntarily provide in your enquiry.
  • Records of communications and follow-ups relating to your enquiry.
  • If you buy from us: delivery or installation details, invoicing details, and order, payment and warranty records.
  • Photos or videos you send us, for example of your vehicle or canopy.

Where applicable, we may also process technical information relating to your interaction with our website or advertisements, including online identifiers and cookie information.

We aim to collect only information that is reasonably necessary for the purposes described in this policy.

We do not need special personal information (such as health, religious or biometric information) to deal with an enquiry, so please do not include it.

Our products and advertisements are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has sent us their details, please contact us and we will delete them.

4. How We Collect Your Information

We collect most personal information directly from you, for example when you:

  • Complete a lead form on Facebook or Instagram.
  • Submit an enquiry through our website.
  • Contact us by telephone, email or WhatsApp.
  • Request product information, pricing, a quotation or assistance.

When you open one of our lead forms on Facebook or Instagram, Meta may pre-fill some fields (such as your name, email address and phone number) from your Meta account. You can check and change these details before submitting, and we receive them only once you submit the form.

We may also receive your details from our distributors, installers, canopy manufacturers or other business partners when they refer you to us.

Information submitted through Meta lead forms is transferred to our lead-management system, Privyr, and made available to authorised ElectroLatch personnel for follow-up.

Providing your information is generally voluntary. However, if you do not provide the contact details necessary to respond to your enquiry, we may be unable to assist you.

5. How We Use Your Information

We process your personal information for purposes including:

  • Responding to your enquiry.
  • Contacting you regarding the Electrolatch product or application you have asked about.
  • Providing relevant product information, pricing and quotations.
  • Understanding your requirements and assisting with your enquiry.
  • Coordinating assistance from an appropriate sales representative or business partner where necessary.
  • Maintaining enquiry records and managing customer communications.
  • Processing orders, payments, delivery and installation, and providing warranty, support and product safety information.
  • Asking for feedback, reviews or testimonials.
  • Improving our products, services and website, including by analysing enquiry and sales trends.
  • Measuring and improving the effectiveness of our advertising (see section 10).
  • Sending you information about ElectroLatch products and offers, where the law permits (see section 7).
  • Meeting applicable legal obligations and protecting our legitimate business interests.

We process personal information only on a basis permitted by section 11 of POPIA, such as concluding or performing a contract with you, your consent, complying with the law, or our legitimate interests.

6. Sharing Your Personal Information

We may share relevant personal information with service providers that help us run our business, including:

  • Meta, including Facebook and Instagram.
  • Privyr, for lead management and follow-up.
  • WhatsApp and its relevant service providers, for customer communications.
  • Website hosting, IT and software, courier, payment and other service providers.

Where this helps us assist you, we may also share relevant details with an authorised ElectroLatch sales representative, distributor, fitment centre, canopy manufacturer or other business partner.

We may also disclose personal information to our professional advisers (such as attorneys and auditors), or to regulators, courts or law enforcement where the law requires it.

If ElectroLatch or any part of its business is sold, merged or restructured, personal information may be transferred to the buyer or new entity, which will be required to protect it in line with this policy.

We limit information shared to what is reasonably necessary for the relevant purpose. Where required, appropriate contractual and security measures will be used to protect personal information processed by service providers.

We do not sell your personal information to third parties. This does not prevent a transfer as part of a sale or restructuring of our business, as described above.

7. WhatsApp and Customer Communications

We may use WhatsApp, telephone or email to respond to an enquiry you have submitted.

If we contact you through WhatsApp, your information will also be subject to the applicable terms and privacy practices of WhatsApp and its relevant service providers.

We will use these communications to address your enquiry. We send electronic direct marketing (such as promotional WhatsApp, SMS or email messages) only as permitted by section 69 of POPIA, which generally means with your consent or, if you are a customer, about similar products. Each such message will include a free way to opt out.

You may ask us to stop contacting you about an enquiry. We may retain a limited record where reasonably necessary to comply with legal obligations, resolve disputes or maintain appropriate business records.

8. Storage, Security and Retention

We take reasonable and appropriate technical and organisational measures to protect personal information against loss, unauthorised access, disclosure, alteration or misuse.

Personal information may be stored in our own systems and those of authorised service providers.

We retain information for as long as reasonably necessary to respond to enquiries, maintain relevant business records, resolve disputes and comply with applicable legal obligations.

We keep enquiries that do not lead to a sale for as long as they remain useful for follow-up, and keep sales and invoicing records for the periods required by tax and company law (generally five to seven years).

When information is no longer required, we will take appropriate steps to delete, destroy or de-identify it, subject to applicable retention requirements.

If we have reasonable grounds to believe that your personal information has been accessed or acquired by an unauthorised person, we will notify you and the Information Regulator as required by section 22 of POPIA.

No electronic storage or transmission system can be guaranteed to be completely secure.

9. International Transfers

Some of our service providers, including Meta, WhatsApp and Privyr, store or process personal information outside South Africa. Where this occurs, we will take reasonable steps to ensure that any transfer complies with section 72 of POPIA and other applicable legal requirements.

10. Cookies, Pixels and Advertising Technologies

Our website uses advertising and analytics tools, such as the Meta Pixel and Conversions API, and may use similar tools from other platforms (such as Google or TikTok), to measure how our advertisements perform and to show our advertisements to people who have visited our website.

These technologies may process online identifiers, device or browser information and website interaction data.

This means that third parties, including Meta, may use cookies, web beacons and similar technologies to collect or receive information from our website and elsewhere on the internet, and may use that information to provide measurement services and to target advertisements.

Where we upload the contact details of enquirers or customers to an advertising platform to create advertising audiences (for example, so that existing customers do not see our advertisements, or so that they reach people with similar interests), the details are hashed (converted into an unreadable code) before they are matched.

You can opt out of the collection and use of this information for advertising by:

  • changing your ad preferences in your Facebook, Instagram or other platform account settings (on Meta: Accounts Centre > Ad preferences);
  • using industry opt-out tools such as www.aboutads.info/choices or www.youronlinechoices.eu; or
  • blocking or deleting cookies in your browser settings.

Each platform’s own use of this information is governed by its own privacy policy, for example Meta’s at www.facebook.com/privacy/policy.

11. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information, including the identity or categories of third parties who have had access to it.
  • Request correction or updating of inaccurate or incomplete information.
  • Request deletion or destruction of personal information where legally appropriate.
  • Object to certain processing of your personal information.
  • Object to direct marketing.
  • Withdraw consent where processing is based on your consent.
  • Lodge a complaint with the Information Regulator of South Africa.

12. Complaints

If you have concerns about how we handle your personal information, please contact us so that we can investigate.

You may also lodge a complaint with the Information Regulator of South Africa:

Address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191

Email: enquiries@inforegulator.org.za

Telephone: 010 023 5200

Website: https://inforegulator.org.za/

13. Third-Party Platforms

Our advertisements, website and communications may link to third-party websites or services. Those services operate under their own privacy policies and terms.

We encourage you to review their policies when using their services.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business practices, technology or legal obligations.

The latest version will be published on our website, together with its effective or revision date. Changes take effect from that date.

15. Contact Us

For questions, requests or concerns relating to this Privacy Policy or your personal information, please contact:

ElectroLatch (Pty) Ltd

Unit 15 IL Piacere Business Park
49 New Road
Midrand
Gauteng
1685

Email: admin@electrolatch.co.za

Website: www.electrolatch.co.za